When Annie Sloan developed her unique decorative paint, Chalk Paint™, over 20 years ago, she revolutionised the world of decorative painting. Frustrated with the lack of paint options available at the time, she created her signature paint ⎯ with its remarkable versatility and ease of use ⎯ for everyone from the novice to the professional to enjoy.

By leading the decorative painting revolution over the last 20 years, Annie Sloan has become perhaps the world’s most respected expert in decorative paint, colours, and techniques. Alongside her unique and versatile decorative paint, Chalk Paint™, Annie has inspired generations with her accessible, lively, and creative approach to getting great results. Annie’s fine art background and contagious enthusiasm for decorative painting has motivated both home painters and experienced professionals and unlocked countless creative potentials. She has travelled Europe, North America and Australasia sharing her love for paint and colour, and teaching her techniques for home decoration, through sold-out lecture tours and intimate workshops. She has also published over 20 books on decorative painting, selling more than 2 million worldwide.

Annie’s Background

Annie trained as a fine artist and turned to decorative work after university in the mid 1970’s, whilst painting murals in houses as commissions. By 1987, Annie had written the phenomenally successful book, ‘The Complete Book of Decorative Paint Techniques’, which is considered to be the industry bible on the subject. Unable to find the paints that she wished to work with, Annie used her knowledge of colour, paint, pigments, and art history and developed Chalk Paint™ in 1990. 


Annie runs her business, Annie Sloan Interiors, out of Oxford, England with her husband David and a team of bright, young people who look after global branding, marketing, PR and distribution. Oxford has been Annie’s base for over 20 years and is where she first developed Chalk Paint™. She has run and owned a shop there since 2000 and continues to use the studio at the back of her store as a space for developing her techniques and products. Annie has taken great personal care in developing each of her products and she’s always working on something new in her studio. Born in Australia to a Scottish father and a Fijian mother, Annie came to England to a farming life in Kent when she was ten years old. With spells in Southern Africa and connections to France, Cuba, and the US, she feels she has world roots.

Annie Sloan - 01 - May2013


Recent Books written by Annie Sloan








Creating the French Look

Inspiring ideas and step by step instructions on how to create the whole French style

From curtains to furniture

Published by Cico Books (2008)

ISBN 978-1-907563-95-9








Quick and Easy Paint Transformations

50 step by step ways to makeover your home for next to nothing

Published by Cico Books (2010)

ISBN 978-1-906525-75-0


Colour Recipes for Painted Furniture and More

40 step by step projects showing you the easy way to update tired furniture and

transform your home

Published by Cico Books (2013)

ISBN-10: 1782490329

Annie Sloan’s Room Recipes Style and Colour

Published by Cico Books (2014)

ISBN 978-1-78249-171-2

Chalk Paint(TM) is 25 badge web


When Annie Sloan developed her unique decorative paint, Chalk Paint™, over 20 years ago, she revolutionised the world of decorative painting. Frustrated with the lack of paint options available at the time, she created her signature paint ⎯ with its remarkable versatility and ease of use ⎯ for everyone from the novice to the professional to enjoy. 


Annie Sloan developed her now famous decorative paint, Chalk Paint™, in 1990 to answer the need she had for a versatile paint that would have many uses from acting like limewash to looking like old painted furniture. She called it Chalk Paint™ because of its beautiful velvety, matt finish. 


“One of the great aspects about my paint is the number of different ways it can be used – it is not a one dimensional paint but can be used thickly, thinly, crackled, stippled, overlaid and rubbed through, smoothly, and like gesso.” – Annie Sloan.

Annie Sloan Chalk Paint™ decorative paint by Annie Sloan is very easy to work with. It very rarely requires any preparation, such as sanding or priming, and can be used indoors or outside on just about any surface ⎯ from wood to metal, and matt plastic to terracotta. It can revitalise old furniture, walls, ceilings, and floors with ease. It’s easy, fun, and makes amazing results accessible to everyone. 

“There’s no need for tiresome priming and sanding ⎯ you can get straight to the fun bit!” ⎯ Annie Sloan 


With a colour palette inspired by 18th and 20th Century décor and design, you can easily mix the colours together to extend the range. Add a little water to it to make it smooth, thicken it up by leaving the lid off, and make it into a wash by adding even more water. Use flat brushes for a smooth look or bristle brushes for a more textured aged look. Gorgeous results have never been so simple and straightforward. 

Chalk Paint™ is eco-friendly too. It contains extremely low volatile organic compounds (‘VOCs’) and has no odour.


Soft Wax

Annie Sloan Soft Wax is the perfect partner for Chalk Paint™. Soft Wax is used for protection and durability and to give a beautiful mellow finish to painted furniture, cabinets, and walls. You can easily apply one or two coats of Soft Wax with a brush or cloth. It has the consistency of soft margarine and has very little odour. Soft Wax combines two of the purest and hardest natural waxes available ⎯ carnauba wax and beeswax.

mini waxes
New! Mini waxes


It’s available in Clear and Dark formulations, and can be further coloured with Chalk Paint™. Soft Wax is water-repellent too. Annie recommends distressing Chalk Paint™ by applying Soft Wax, then sanding.


“Gorgeous results have never been so simple and straightforward.” ⎯ Annie Sloan



Annie Sloan’s unique Craqueleur is a two-part application that gives an authentic cracked varnish finish ⎯ just like on an Old Master! You can control the size of the cracks with Step 2 ⎯ the thinner you apply it, the smaller the cracks. If you like, you can then highlight the cracks with Annie Sloan Dark Soft Wax.

Gilding Size

AS_ProductAug14_07 Annie Sloan - Gold Size AS_ProductAug14_06

Size is an old English word for glue. Annie Sloan Gold Size is water based and has the advantage of staying sticky when dry, so it’s perfect for applying either bronze powders or metal leaf quickly and easily.



Annie Sloan Lacquer is quick drying, non-toxic, has very little odour, and is non-yellowing. This strong water-based floor lacquer is made specifically to cover Chalk Paint™ ⎯ perfect for wood or concrete surfaces. It gives a beautiful matt finish with a slight sheen for added strength.


Decoupage Glue and Varnish

Annie Sloan Decoupage Glue and Varnish is water-based, fast drying, and builds up layers very quickly. For fast and beautiful results, you can use it as an adhesive for decoupage or to transfer a laser-printed or photocopied image directly onto a surface. Easy to apply, this glue and varnish gives a beautifully smooth, matt finish.


Annie Sloan Work Book

colourmixingworkshop (1)

The spiral-bound Annie Sloan Work Book has been created especially for your ‘colour inspiration and ideas. It is part notebook, part planner, part diary, part sketchbook and part aide memoire. You can use it for collecting colours, pieces ripped from magazines, and pattern making. Packed with tips and tricks from Annie Sloan, the Work Book can be used to plan the colour palette of a room, work out a piece of furniture, draw little sketches or collect ribbons, fabric pieces and cuttings. The Work Book has also been created to combine with Pinterest so you can pin your inspiration or finished projects and share them with the world.

“When I went to Art School, I was encouraged to keep a sketchbook. I used it to collect colours, pieces ripped from magazines, and pattern making. I still do. You can use this Work Book in the same way.” ⎯ Annie Sloan

Annie Sloan 118194 cutout

Round Brushes

As well as being perfect for painting with Chalk PaintTM, Annie Sloan’s oval Pure Bristle Brushes are excellent for applying Soft Wax. These Pure Bristle Brushes are particularly good for achieving texture on the surface. They also give you the freedom to express yourself, as they take lots of paint, and are comfortable and easy to work with. Annie’s Pure Bristle Brushes come in three sizes: Small, Medium and Large.

“These type of brushes have always been my favourite as they allow you to paint expressively as the bristle is strong and firm but pliable.” ⎯ Annie Sloan

Flat Brushes

These Flat Brushes feature advanced synthetic fibres for the ultimate silky finish. They are designed to work specifically with Chalk Paint® to achieve a smooth, modern finish. These brushes come in two sizes and are shaped to hold a lot of paint and apply the paint evenly, eliminating brush marks.

Wax Brushes

These pure bristle Wax Brushes feature short, ergonomic handles to make working wax into paintwork easier than ever. They are shaped to a point so you can get wax into detailed areas and move around in tight spaces. The point is shaped rather than cut making use of the natural split end of the bristle, resulting in these brushes being the best performing and longest lasting wax brushes on the market. The longer handle has been designed for larger areas, with a pointed tip for corners and carving. The shorter handle has been designed to get into awkward spaces with limited access and the pointed end is good for intricate carving.

Apply the wax with the brush to making it easy to get into the difficult to reach areas and then wipe the excess ‘off’ with a cloth.


Fabric Collection

Annie Sloan has hand-selected a range of European fabrics to complement her paint colours. These range from extra wide French toiles for walls, curtains, and light upholstery to strong ticking weaves for Modern, Country, or Boho Chic interiors. 

“I have always used my own fabrics to work alongside my decorative paints. As always I have sourced the fabrics from Europe, and have put together the current collection of twenty designs to offer a bit of Boho Chic…a bit of French…a bit of Country…and a bit of Modern!” ⎯ Annie Sloan