Annie Sloan developed Chalk Paint™ in 1990  & made specifically for painting furniture.  One of the many amazing things about Chalk Paint™ is that there is very little preparation required (if any), no priming so you can paint almost anything- bare wood, melamine, varnished and waxed surfaces. When it is protected with a wax finish it will dry into durable soft surface which will last for years.


Quite simply a pure clean white. A much more modern look than the other whites and great as a mixer if you want to keep a cleaner look to your colours. This makes it suitable in a more Retro surrounding. Country Grey is a good undercoat for Pure to keep that clean fresh white.


A warm slightly creamy soft white – works well with Paris Grey.

AnnieSloan_Swatches_Old_White_576Old White

Our best selling colour – The colour of chalk and gesso. A soft white without pink or yellow in it. – a colour, which works with everything. For a quintessential French look use it over Paris Grey. Old White is great for adding to other colours to make them the exact tone for your room.

AnnieSloan_Swatches_Paris_Grey_576Paris Grey

This is a soft and slightly bluish grey, and is the colour most associated with painted furniture in an elegant French Chateau and of an old Swedish Manor House. It works like a dream with Old White of course or for something a little stronger try it over Arles or Primer Red!

AnnieSloan_Swatches_French_Linen_576French Linen

A cool neutral khaki grey inspired by bleached deep neutral pieces of French and Italian furniture. It works beautifully with gold’s and a range of rich and bright colours such as Emile and Emperor’s Silk.



Graphite is a soft black made with purplish blues and brown and is not completely black. When waxed it becomes a beautiful black like dark slate.



A rich warm red the colour of dark cherries. Most of Annie’s colours are 18th and 20th century inspired but this one comes from the 19th century when the discovery of Alizarin Crimson made this deep colour possible for the first time to a large number of people. It is now one of the classic colours used in particular for neo-classical painted furniture.

AnnieSloan_Swatches_Emperors_Silk_576Emperor’s Silk

This is a bright pure red like the red silk lining of a jacket, great to use as an interior of a cupboard or a drawer. Emperor’s Silk looks fabulous used as an interior colour for cupboards or drawers. Inspired by the lustrous red lacquers of China.


AnnieSloan_Swatches_Scandinavian_Pink_576Scandinavian Pink

One of the traditional colours found in much Swedish furniture we use it underneath or as a colour for interiors of cupboards and drawers.



A beautiful rich complex pink with a hint of lilac. Henrietta is a sophisticated colour used in it’s full strength but with Old White added it stays an interesting colour and without being too ‘cupcake’. Henrietta works well with Country Grey and French Linen


Old fashioned roses and the colour of old plaster… This is a soft pale pink with a hint of brown in it so the pink is not too sweet.


A warm greyed brown, the colour found on old French woodwork – works well with Duck Egg and Louis Blue.

AnnieSloan_Swatches_Primer_Red_576Primer Red

A deep red ochre Primer Red is a colour found in practically every culture from Venetian Palaces to Vietnamese Temples. Red earths were plentiful and relatively easy to come by so the colour is often associated with the colour used for priming furniture and as the base coat for gilding. It is a wonderful colour on it’s own or as a base for other colours particularly when distressing.


A warm aubergine colour with pink red undertones giving a rich complexity that makes beautiful sophisticated lilac tones when Old White is added. It is a colour that adds a contemporary facet to the palette being a colour used by the Charleston artists as well as a colour used by Robert Adam in the 18th century after visiting Pompeii.


This is a beautiful sophisticated warm Taupe with a great deal of depth, made by mixing two complimentary colours, purple and yellow with white.


Barcelona Orange

Think of a large ripe orange and this is the colour of Barcelona Orange. Apply dark wax and the colour becomes a luscious burnt orange. Its warmth and vivacity is a great accompaniment to neutral tones such as Chateau Grey or Paris Grey as well as Aubusson Blue, its deep complementary partner.


Napoleonic Blue

Napoleonic Blue is inspired by the ultramarine and cobalt blue pigments used for decorative work in everything from neoclassical interiors through to modern 20th century decoration. Napoleonic Blue looks fabulous over Antibes.


Old Violet

Like deep Parma violets or blue lavender Old Violet is a wonderful 18th century colour. Use for painting the inside of your furniture – like the lining of a jacket – or for using as the base with Paris Grey on top and distressed. It is of course wonderful on it’s own or with Emperor’s silk as a contrast or Duck Egg Blue for a more toned and cooler effect.



The inspiration for this rich glowing yellow is the colour associated with the town of Arles in the south of France. It is a yellow ochre with a hint of orange juice, add Old White for something warmer and gentler. Arles works well with Paloma and Chateau Grey or under Graphite or Old Violet.

AnnieSloan_Swatches_Greek_Blue_576Greek Blue

This is a warm blue without any green in it. It is a colour found throughout the Mediterranean, often faded and distressed on shutters and woodwork. It has a chalky look about it yet it is a strong colour.

AnnieSloan_Swatches_Louis_Blue_576Louis Blue

A pretty pastel Madame de Pompadour blue, works particularly well when waxed with dark wax.


AnnieSloan_Swatches_Old_Ochre_576Old Ochre

One of our most popular neutrals. Old Ochre is a soft warm neutral that can be dark waxed to make the colour of old French painted woodwork.


A soft pale creamy yellow the colour of clotted cream. Works well under Paris Grey or on it’s own or perhaps with Old White on edgings and details. Also works well with Scandinavian Pink. Cream has a great vintage look and works well with both Louis Blue and Emperor’s Silk in the Vintage kitchen!

AnnieSloan_Swatches_Aubusson_576Aubusson Blue

 This colour is inspired by the beautiful deep grey-blue found on the classic 18th and 19th century French Aubusson rugs. It is an elegant colour that works well with many colours as it is a dark neutral but in particular it works well with Paris Grey. It is also a colour found in Scandinavian painted furniture.


Blue green shutters in the South of France are the inspiration for this colour. Provence needs light and bright fabrics with a Mediterranean and seaside feel. Other paint colours that work with Provence also need to have the same freshness and strength. Of course a cupboard painted in Provence looks great against a wall of Old White.

AnnieSloan_Swatches_Antibes_576Antibes Green

This comes to our palette from two sources – the Neo Classical Palaces, such as the Fontainebleau Palace and from the villages around Provence where countless artists have been inspired by the colours of painted furniture, shutters and doors. Antibes looks fabulous with the Dark wax over!


Soft delicate lightly yellowed dusky green that is sophisticated and gentle yet it works well with modern pieces too. This is a colour, which picks up other colours well and changes character accordingly. With pinks, creams and whites it looks back to the French Court of Versailles but with turquoise blues, duck egg blues and chocolate browns it is a sassy modern colour.

AnnieSloan_Swatches_English_Yellow_576English Yellow

This clean yellow was particularly popular in the English 18th Century decoration inspired by hand painted Chinese wallpaper and the development of Chrome Yellow pigment. It was the first non-earthy yellow and initially was very expensive.

AnnieSloan_Swatches_Duck_Egg_Blue_576Duck Egg Blue

A soft greenish-blue reminiscent of the French and Swedish Rococo interiors. It looks wonderful and fresh with Old White. Try distressing it over Chateau Grey or Louis Blue.


Inspired by the colours of the copper green mineral and semi-precious stone, malachite, and from the same family of stones as azurite and turquoise. In the 17th and 18th century it was used as a colour made with verdigris but as it is a very fugitive colour turning black with time so we are not aware of how it was used on woodwork in many houses. This rich bluish green is also used in North Africa and the Middle East and in particular Morocco.


Deep green with a yellowish tinge  

Add 8 parts of Old White and 1 part of Olive for the colour of pale olive leaves reminiscent of Lisbon the beautiful capital of Portugal..

AnnieSloan_Swatches_Chateau_Grey_576Chateau Grey

An elegant greyed green, this is the colour found in French woodwork.

AnnieSloan_Swatches_Country_Grey_576Country Grey

This is a putty colour using greenish raw umber, and it is a really useful colour. It’s terrific on it’s own and looks fab with Old White or Original, or for distressing as a topcoat with Cream or Scandinavian Pink underneath. It is generally seen as a more rustic colour good for a country look rather than the chateau. Another way to use it is to mix it in to another colour such as Chateau Grey or Duck Egg Blue to make them paler and knocked back. It also works well with Aubusson Blue and Emperor’s Silk.


Named after the harbour town in Normandy, Honfleur is a colour inspired by the rich warm browns found in the rustic French countryside as well as in Mid-century Modern design. This rich brown is just what you need to work with bright colours: it looks great next to Scandinavian Pink, Barcelona Orange, Giverny, Provence, Greek Blue and Antibes Green. It can also look elegant and classical when paired with pastel Louis Blue or pretty Antoinette.


Giverny is a bright, cheery, clean, cool blue in the Annie Sloan palette. It is near the greener range of blues, without any red in it. It is a perfect colour for a modern contemporary palette, and looks great with bright, warm colours (such as Barcelona Orange and Scandinavian Pink) and cool neutrals (such as Paloma) as well as greens from the Annie Sloan range. Giverny is named after the village in Northern France where Claude Monet lived and this brilliant blue was especially popular in early 20th Century interiors.

Lem Lem

A soft, warm green, inspired by fields of alliums that Annie saw in Ethiopia, grown by women farmers who are supported by Oxfam’s Ethiopian Seed Project. This limited edition colour is great for creating a retro 50’s look, and works well as part of a vintage floral style. Every pot of Lem Lem sold will raise vital funds for Oxfam, helping people beat poverty worldwide.